SHOW NOTES: EP #11/ How to use data to tell a better story in B2B

Data is our boulder to climb (and hopefully not die on).

Episode Summary

Data is crucial for product marketers to take the right decisions. The three misfits are covering the impact of data and how it can be a powerful tool to fuel your storytelling. In this episode, we’re sharing our past experiences and challenges with data, the balance between creativity and metrics, and the relationship between gut feeling and hard work.

We go over:

• How to do effective storytelling with data
• The importance of data in product marketing
• How to guide initiatives with data
• And of course, are product marketers actually marketers?

If you’re looking to understand the different layers of data analytics for product marketers, this is the episode for you!

P.S. No video this week because of technical issues :(