SHOW NOTES: EP#12/ Let’s get “clear” about product messaging with Zach Messler
Episode Description
Clarity in product messaging is key, but the advice itself isn’t very actionable when told to PMMs. Just being more clear doesn’t always cut it in messaging. This week, we’re sitting down with Zach Messler — PMM Advisor, messaging expert and whisky aficionado — to explain how PMMs can really get clear in product messaging.
In this hour, we’re covering:
- The importance of clarity in product messaging.
- The clarity hierarchy and what context matter.
- Strategies to enhance your role as a PMM.
- And of course, are product marketers actually marketers?
If you want to build great product messaging your buyers actually get, see what it means to have context with a problem-solution approach, and the one way you should only be drinking whisky — tune in!
Timestamps
01:30 Zach Messler’s Background and Journey
03:20 The Big Question: Are Product Marketers Actually Marketers?
09:26 Zach’s Philosophy and Approach to Marketing
18:27 The Importance of Clarity in Messaging
20:11 The Hierarchy of Clarity
24:56 The Power of Context in Messaging
30:31 The Importance of Context in Problem-Solution Approach
31:44 The Role of Product Marketers and Its Challenges
32:28 Strategies to Enhance Product Marketing Role
33:12 The Power of Negotiation in Product Marketing
37:31 The Impact of Trade Shows in Product Marketing
39:52 The Art of Messaging in Product Marketing
48:23 The Essence of Product Messaging
How to work and stay connected with Zach?
- Zach LinkedIn: https://www.linkedin.com/in/zachmessler/
- “Keys to the Universe” LinkedIn Post: https://www.linkedin.com/pulse/key-universe-zach-messler/
- Never Split The Difference by Christopher Voss: https://www.amazon.com/Never-Split-Difference-audiobook/dp/B01COR1GM2
- Clarity Rules “We’re Not Marketers” exclusive offer: www.clarityrules.com
