SHOW NOTES: EP#13/How PMMs can tie revenue with competitive intelligence with Clara Smyth
Episode Description
Aligning your PMM role to revenue is very difficult to do in some organizations and under certain circumstances. However, there are a few ways you can focus on revenue. Competitive intelligence (CI) is the way. Clara Smyth is considered by us the Mom of CI — she is the Director of Competitive Enablement at Klue and hosts the Back Office to Boardroom podcast. In this episode, she’s gonna show how to tie revenue with competitive intelligence.
We’re talking about:
- The role of competitive intelligence in revenue generation
- How to handle internal requests and prioritizing competitors
- How to invest and evolve in competitive intelligence
- And of course, are product marketers actually marketers?
If you want to understand the different pillars between CI and PMM, discover how to start influencing revenue, and the ideal structure of a CI team, brace yourself for Clara’s masterclass on these subjects.
Timestamps
02:47 Clara’s Journey into Competitive Intelligence
03:45 Are Product Marketers Actually Marketers?
05:10 The Role of Competitive Intelligence in Revenue Generation
08:01 The Importance of Being Selfless in Product Marketing
10:33 Ideal Structure for Competitive Intelligence
13:02 Misconceptions about Competitive Intelligence
16:22 The Power of Competitive Intelligence Newsletters
19:21 Building a Content Creation Team
21:31 Investing in Competitive Intelligence
25:23 The Evolution of Competitive Intelligence
28:20 Handling Internal Requests and Prioritizing Competitors
34:00 Special Projects and Where to Find Clara
How to stay connected with Clara?
- Clara LinkedIn: https://www.linkedin.com/in/clarasmyth/
- Back Office to Boardroom Spotify: https://open.spotify.com/show/6edZ4k3qT4qR1Yt5qZtRsH?si=de4668187dd343ec&nd=1
- Back Office to Boardroom Apple Podcasts: https://podcasts.apple.com/ca/podcast/back-office-to-boardroom/id1627817391
