SHOW NOTES: EP#14/ Don’t review messaging internally, message test instead with Peep Laja
Episode Summary
PMMs should have ownership of the homepage and message testing should be their #1 priority. Making sure it resonates with their target audience. This is what Peep Laja, CEO and Founder of Wynter, believes in. Peep has been an entrepreneur since 2007 and has kept telling the same narrative for 3+ years at Wynter — you should test your messaging. As the secret guest of season one, we’re talking about:
- Challenges and strategies to be aware when managing website messaging
- Why messaging is underestimated in B2B
- How to leverage customer feedback with your messaging
- And of course, are product marketers actually marketers?
If you want to get better at messaging, how to navigate internal discussions about homepage messaging, then prepare yourself for this special episode with Peep!
Timestamps
01:39 The role of product marketing in the B2B landscape
03:14 Why website ownership and conversion rates matter for PMMs
04:42 Challenges and strategies to be aware when managing website messaging
06:52 The evolution and future of message testing
07:22 CEO’s Role as a product Marketer in Startups
09:53 Why messaging is underestimated in B2B
13:05 Message testing and market trends
16:24 Advices for solo PMM on messaging
19:38 How to improve your message clarity and relevance
20:56 How to leverage customer feedback with your messaging
24:29 How Peep is building influence and engaging on LinkedIn
26:43 What makes Spryng different from other B2B events
29:42 The Messaging Torture Chamber
34:19 Where to find Peep and learn more from him
Show Notes
- Wynter — https://wynter.com/
- Hemingway app — https://hemingwayapp.com/
- April Dunford Sales Pitch — https://www.amazon.com/Sales-Pitch-Craft-Story-Stand/dp/1999023021
- B2B Messaging course — https://wynter.com/messaging-course
- Spryng event — https://wynter.com/spryng
- Peep’s LinkedIn — https://www.linkedin.com/in/peeplaja/
