What could a product marketer learn from a salesperson?

Zach Roberts
Break Into Product Marketing
4 min readSep 14, 2021

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This work is licensed under a Creative Commons Attribution 4.0 International License.

**Published on Product Marketing Alliance on 9/22/21**

The job of product marketing is to make selling easier. I invested the last five years selling to C-level executives, business owners, and school districts. Each role differed but one constant remained true: how do I make more money, faster? My sales teams, from experience, always had a never-ending mental…

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Zach Roberts
Break Into Product Marketing

Demystify product marketing. 2022 Product Marketing Alliance Newcomer of the Year. Living in San Francisco.