Published inBreak Into Product Marketing·PinnedInsane skill product marketers can’t ignore anymoreSellers are not coin-operated. My blood pressures lifts off on a lunar expedition every time I hear that half-baked observation dropped. The phrasing of it looks down at you and scoffs at sheer irony. You too sell. Selling is in your DNA. Whether or not your 9–5, effective product marketers…Product Marketing3 min readProduct Marketing3 min read
Published inBreak Into Product Marketing·PinnedWrite online before you hit ‘apply’93% of all employers look at your social media in the interview process. In three words, what does your LinkedIn say about your career pivot into product marketing? Hiring managers want to know too. Work you create online speaks for you. More so when you’re not before your future boss…Product Marketing4 min readProduct Marketing4 min read
Published inBreak Into Product Marketing·PinnedWhy bad writing hurts product marketersFace you make after reading a gnarly run-on sentence. Bad writing fails to influence. Your reader just doesn’t get “it”. You’ve lost your key message to fluff. Your key message is what drives your readers to act. Writing is a must-have skill for product marketers. You use it to capture…4 min read4 min read
PinnedThe “A-ha!” moment I learned about narrative designs as a product marketer — the lesson I wished I knew 6 months soonerNobody likes bad decision-makers. So, don’t buy products that don’t solve problems. An “A-ha!” moment I wished I’ve known 6 months sooner about product marketing. It seems so obvious, but the forlorn gaze of best-in-breed features and products forces many to ignore this important question… Will I regret this purchase? …Product Marketing2 min readProduct Marketing2 min read
Published inBreak Into Product Marketing·PinnedMember-onlyWhat could a product marketer learn from a salesperson?The job of product marketing is to make selling easier. I invested the last five years selling to C-level executives, business owners, and school districts. Each role differed but one constant remained true: how do I make more money, faster? My sales teams, from experience, always had a never-ending mental…Product Marketing4 min readProduct Marketing4 min read
Published inBreak Into Product Marketing·Mar 10What is product marketing and how to break in with zero experience?A few weeks ago, I met Henry Wang on LinkedIn. We both connected over our passion to help others launch and grow their career in product marketing (PMM). That’s why I threw a Jersey Shore fist pump in the air…Product Marketing4 min readProduct Marketing4 min read
Published inBreak Into Product Marketing·Updated Feb 243 non-technical skills you need to succeed in Product MarketingExcited to introduce Chanel Chambers, as our first guest writer of “Break Into Product Marketing”. Chanel is an enterprise technology marketer, advisor, mentor, and coach. In this six-minute read, she looks back at her career and shares the three critical skills you can’t teach a new product marketer. Great product…Product Marketing6 min readProduct Marketing6 min read
Published inBreak Into Product Marketing·Feb 11What the 2% do to break into product marketingWhat’s product marketing? Next time you shop your grocery store, walk down the cereal aisle. Study your options, take note where each one is stocked (that too is a conscious decision), ask yourself: Who’s the target customer for this cereal? That’s product marketing in a nutshell. Product marketers create, communicate, and deliver a…Product Marketing5 min readProduct Marketing5 min read
Published inBreak Into Product Marketing·Nov 18, 2022Member-onlyTimeline Bling? Not quite.This is part 2 to project management for product marketer series. Click here to catch up on part 1. Barbara Corcoran, serial entrepreneur and Shark Tank Shark, once said: “Urgency is 90%” of any potential sale. Project management is no different. A sale is like any project. They both require…3 min read3 min read
Published inBreak Into Product Marketing·Oct 29, 2022Member-onlyOne must-have skill no product marketer talks aboutProject management. A launch without a plan is wishful thinking. Product marketing was created to ensure product launches don’t fail. As a product marketer, every launch needs to answer three key questions to find your best-fit customers… Who is our target audience? What problem(s) do they care about most? How…Project Management4 min readProject Management4 min read
